What attracted me was the feel, it is so soft and snuggly, like a heavy dressing gown with lining. In a lovely rich Charcoal shade of grey. The material was a mix of Alpaca and Wool.
I looked in the label and it had two tags, "Made In Britain" which I though was quite unusual, and the name "Marilyn Moore".
I tried it on, put it back, then tried it on again. Then had a fight with my conscience, would I regret going home without it? I decided I would, so I bought it for Five shiny pounds.
I thought it might be vintage, as it seemed to be 1940's style and cut, and the "Made In Britain" tag looked like it might be old, so I Googled the name. Turns out it wasn't vintage, but very modern, made in 1940's style, and designer. The best bit is Marilyn Moore's work sells for a lovely price, take this similar jacket at £499 :) I think I got myself a bargain.
http://www.getmyfashion.com/item/1458/marilyn-moore
The thing that nearly put me off buying it was the buttons.
I just didn't care for them at all, so I took the scissors to them an snipped them off. I bought some red (plastic) shimmery ones and popped them on instead.
Then I found a sequinned butterfly, so I sewed that onto the collar.